Many people today have been thrilled of having their own websites. And that is certainly good! However, what is the use of havin a website if nobody sees it or knows about it? If you have built a web site for the sake of simply making your ego grow, that would probably be good. But if your website was originally planned as an online store or as an information site, it would certainly be uselless if nobody, except you and your limited number of friends and family members perhaps, knows about it!
Having a website is just the start of making an online presence. It is probably just like your home adress. For people to know where you live, you need to tell them your address or post your address in a directory. Having a website store is also similar to having your own business address where you need to inform everybody else where your business office is so they can find you ! If marketing is an important tool in a successful brick-and-mortar business (meaning businesses which are not involved in e-commerce), online marketing is also very important in the success of your e-commerce business!
Online marketing is a very cost effective method of bringing in prospective customers to your website or e-commerce business. This includes search engine optomization, email marketing, affiliate marketing, and a lot more. On the other hand, offline marketing can also bring in qualified visitors to your site by posting your web address on your business cards, newspaper ads, promotional materials, and more. But offline method may not be as cost effective as online marketing.
Because we are now in the information technology age, many people have now made millions through the internet - and that includes Bill Gates! The owners of Google started Google as simply a home business, now what is it? - it's a multi-billion dollar business. Yes, doing your business on the internet also requires work, in fact, lots of work! And this also includes lots of patience to be successful. While there are some people whom we can call the exceptional ones because they made it successfully on the web, there are also those who failed and simply blame online business as a scam! If you wish to be an internet entrepreneur, which of these two groups would you like to belong?
So, if you have all the excitement of building your own website, and you'd like more people to know about it other than your small circle of friends, it is certainly best to make a sound online marketing strategy. By applying online marketing to your site, you will be able to bring in more visitors to your site with the potential of making profits out of them doing business with your site.
Remember, a site with no visitors or traffic to it will always be doomed to failure.
Having a website is just the start of making an online presence. It is probably just like your home adress. For people to know where you live, you need to tell them your address or post your address in a directory. Having a website store is also similar to having your own business address where you need to inform everybody else where your business office is so they can find you ! If marketing is an important tool in a successful brick-and-mortar business (meaning businesses which are not involved in e-commerce), online marketing is also very important in the success of your e-commerce business!
Online marketing is a very cost effective method of bringing in prospective customers to your website or e-commerce business. This includes search engine optomization, email marketing, affiliate marketing, and a lot more. On the other hand, offline marketing can also bring in qualified visitors to your site by posting your web address on your business cards, newspaper ads, promotional materials, and more. But offline method may not be as cost effective as online marketing.
Because we are now in the information technology age, many people have now made millions through the internet - and that includes Bill Gates! The owners of Google started Google as simply a home business, now what is it? - it's a multi-billion dollar business. Yes, doing your business on the internet also requires work, in fact, lots of work! And this also includes lots of patience to be successful. While there are some people whom we can call the exceptional ones because they made it successfully on the web, there are also those who failed and simply blame online business as a scam! If you wish to be an internet entrepreneur, which of these two groups would you like to belong?
So, if you have all the excitement of building your own website, and you'd like more people to know about it other than your small circle of friends, it is certainly best to make a sound online marketing strategy. By applying online marketing to your site, you will be able to bring in more visitors to your site with the potential of making profits out of them doing business with your site.
Remember, a site with no visitors or traffic to it will always be doomed to failure.
2 comments:
Hi John. I was browsing blogs about making money from home when I came to yours. Very well done. Your point is well made regarding internet traffic. In my research, I came across http://www.glyphius.com/ as well. You may want to check it out. Its a great tool for creating the most effective adverstising for your site.
Thanks for the information, I'll be checking in again.
Hey, come on traffic need some ideas and if you do not have some basics traffic tactics, you cannot get traffic online. I got a way to get traffic to my websites only because of Traffic Tactic free e-book, I downloaded recently from traffic tactics websites. The good thing is that it has step-by-step methods to generate the unlimited traffic and it can be easily downloaded at http://traffictactics.com/book/download.asp. Thanks Jeff
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