Top RSS And Blog Marketing Tips

1. For fast inclusion into yahoo, get yourself a "my yahoo" page - http://my.yahoo.com/ and place your rss feed on that page.
2. Have a link which allows other people to put your rss feed on their own "my yahoo" page. See "my yahoo" for details.
3. For fast inclusion to msn, also open a "my msn" account and add your rss feed to that page.
4. Place your blog on all the major search engines.
5. Ping your blog after every post at - http://pingomatic.com/
6. Place a "blogroll" on your blog using - http://www.blogrolling.com/
7. Make a blog post at least every day or less.
8. Invite other editors/writers or webmasters to write on your blog as co-editors. Make sure you allow them to include their "resource box" at the bottom of each post and set up an "about our editors" page.
9. Place a link and description to your blog on all your websites, out going emails and any autoresponder courses you have set up.
10. Announce your blog at forums you currently use/participate in.
11. Place informative responses in the "comments" box of other highly trafficked blogs in your field of business.
12. Once you have 10 to 15 posts on your blog, announce it with a press release.
Happy blogging!

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SEO: Linking Strategies For Your Site

Linking is not such a simple process. While there are still many webmasters and SEO experts implying that the more links pointing to your site, the higher rankings in Google and other search engines, this is not entirely true. It doesn't really matter how many links you have, if they are not valuable links.

What determines the value of a link? The value of a link to your site is given by the value of the website pointing at it. For example, if you have a link on an industry-related, PR 7 or higher, website that could bring your website a boost and a higher PR (page rank) as well. Note the "industry related" aspect. You don't need to collect links and linking partners to improve search engine placements. This will come naturally after you create a network of related links that will bring valuable information for the users. A network of related links will bring you targeted traffic as well.

Stay away from link farms. Google doesn't like bulk or automated linking. However, if a link farm is linking to you that will be OK, as long as you are not linking back. Solely linking back to bad neighbors (link farms and penalized websites) could really get your site banned. You should always check back to your link partners and see whether their websites were penalized or not. A simple way to see that is to look at the Google toolbar where the Page Rank of a website is usually displayed. If that element is completely gray, you should remove the back link to the affected website from your website immediately.

You should also avoid linking to sites that don't link back to you. Unless these sites provide content that is really important for your visitors, let's say for a better understanding of the nature of your business, you should not link to them. When you link to another site, you give this site a percentage of your Page Rank.

Another very important aspect in linking strategy is writing links. Never use "click here" for your onsite links. Your visitors will mentally answer, "make me" and move on. You should write links that are meaningful, explain what the link offers and make sense even when read out of context. When you transform entire paragraphs into a link your visitors will get confused.

When you submit your link to web directories and partner sites, don't always use the same title and description. Try, as much as possible to write different titles and link descriptions for each directory and partner site. Both titles and descriptions should be keyword rich, but not stuffed with keywords. Keep the link title as short as possible – 30 to 60 characters, depending where you submit your link, and the description not more than 130 characters, including spaces. The shorter the description, the clearer your message will be. If each link that points to your site has unique content, the search engines will treat it as important and consider it for indexing. Search engines do have the tendency of excluding from their results links with similar content. You are probably familiar with the Google's follow up phrase "repeat the search with the omitted results included".

If you don't want Google and the search engines to exclude some of your links from the results, give them a reason not to. Build up a good linking strategy as part of your SEO campaign.

The Importance Of Marketing Your Site

Many people today have been thrilled of having their own websites. And that is certainly good! However, what is the use of havin a website if nobody sees it or knows about it? If you have built a web site for the sake of simply making your ego grow, that would probably be good. But if your website was originally planned as an online store or as an information site, it would certainly be uselless if nobody, except you and your limited number of friends and family members perhaps, knows about it!
Having a website is just the start of making an online presence. It is probably just like your home adress. For people to know where you live, you need to tell them your address or post your address in a directory. Having a website store is also similar to having your own business address where you need to inform everybody else where your business office is so they can find you ! If marketing is an important tool in a successful brick-and-mortar business (meaning businesses which are not involved in e-commerce), online marketing is also very important in the success of your e-commerce business!
Online marketing is a very cost effective method of bringing in prospective customers to your website or e-commerce business. This includes search engine optomization, email marketing, affiliate marketing, and a lot more. On the other hand, offline marketing can also bring in qualified visitors to your site by posting your web address on your business cards, newspaper ads, promotional materials, and more. But offline method may not be as cost effective as online marketing.
Because we are now in the information technology age, many people have now made millions through the internet - and that includes Bill Gates! The owners of Google started Google as simply a home business, now what is it? - it's a multi-billion dollar business. Yes, doing your business on the internet also requires work, in fact, lots of work! And this also includes lots of patience to be successful. While there are some people whom we can call the exceptional ones because they made it successfully on the web, there are also those who failed and simply blame online business as a scam! If you wish to be an internet entrepreneur, which of these two groups would you like to belong?
So, if you have all the excitement of building your own website, and you'd like more people to know about it other than your small circle of friends, it is certainly best to make a sound online marketing strategy. By applying online marketing to your site, you will be able to bring in more visitors to your site with the potential of making profits out of them doing business with your site.
Remember, a site with no visitors or traffic to it will always be doomed to failure.